Digital Marketing
How the digital age has changed advertising.
The History of Digital Marketing
To begin talking about the early history of digital marketing, we need to start with the history of Traditional Marketing.
The advert, old “Snake oil salesman”… all been around for decades. In fact, word-of-mouth and visual ‘marketing’ techniques can be traced back to ancient Mesopotamia 5,000 years ago. Markets in city-states like Ur and Babylon have documented these techniques being used in their records. (via World History)
This displays a key face that explains the way that digital marketing has developed and become the way it has today.
The human psychology has remained the same, the median the marketing material is delivered however… that is the differentiator.
Is Digital Marketing a legit career/profession?
In short, yes.
Digital Marketing, at the moment, is still increadibly new. Traditional Education routes into Digital Marketing haven’t fully established in the way it has with other industries.
Because of this, and the fact that Digital Marketing is not readily available via schools, its legitimacy has been questioned.
It is an industry, along with any other, that has it’s own entry-level jobs, mid-level roles and senior positions with different qualifications and skillsets required for each respective position.
Early History/Origins of Digital Marketing
From Newspaper ads, to physical mail ads to informative videos, to short form picture adverts to the humongous billboards that you see in Times Square and Tokyo.
How did such a humble newspaper ad transform into digital content in what seems to be in the blink of an eye.
Here’s a clue: eyeballs.
In porior years, the most eyeballs would be on . That was the median which advertising was given to potential customers.
Now? It’s the digital world.
Examples of Traditional Marketing
Real world examples of traditional marketing (marketing that exists seperate from the digital space) can be seen as you’re going about your every day life.
Bus stops… you see a billboard advertisement.
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This is not a compete list. Simply a list to give you a feel for Traditional Marketing and observing the world as someone who works in the industry.
Examples of Digital Marketing
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Want to get into Digital Marketing?
To get yourself involved in this exciting, cutting-edge and still very new industry is very unique and is all dependent on you.
No two Digital Marketing Career Paths Are The Same!
Industry-recognised online certficates, such as those provided by, but not limited to; Coursera, HubSpot Academy and Skillshop.
These can provide anything from foundational knowledge for begginers, all the way to advanced and specialised certificates for those already in the industry and looking upwards into more advanced Digital Marketing and E-commerce jobs.
Have a look at this interesting article, written by an individual that has spent 15 years in this industy, on this very topic!